StoreSignal Feature
Smart Alerts & Signals Feed
Stop checking dashboards. StoreSignal watches Google Play and the App Store for you and tells you the moment a game breaks out, a competitor accelerates, or a new release starts to move — delivered as a live feed and push-worthy alerts, not a report you have to remember to open.
The Short Version
Smart Alerts turn StoreSignal's market signals into notifications. Instead of manually scanning charts, you set the conditions that matter — a tracked game crosses a breakout threshold, a competitor's 3-day install average jumps, a new release enters your category — and the Signals Feed surfaces every event the instant it happens. The rule of thumb: if a signal would change what you do this week, an alert should reach you the day it fires, not the week you next log in.
How It Works
The Market Moves Daily. Your Attention Shouldn't Have To.
Market intelligence only creates an edge if you see it in time to act. Smart Alerts close the gap between something happening in the market and you knowing about it.
The Core Idea
A Signal You See Late Is Just History
Breakout momentum, competitor acceleration, and early launch traction are all time-sensitive. A game that's growing 4× today may be a Top Charts fixture in ten days — the value is in seeing it while it's still climbing, not after it's arrived.
The Signals Feed is a single, continuously updating stream of every meaningful event across the games, competitors, and categories you track. Smart Alerts sit on top of it: you decide which events are worth an interruption, and StoreSignal delivers those the moment they fire.
The result is that your competitive awareness runs on autopilot — powered by the same breakout detection and momentum signals that drive the rest of the platform.
Alerts You Can Set
Breakout Fired
A tracked game crosses a breakout momentum threshold for the first time.
Competitor Acceleration
A competitor's install average or rank velocity jumps beyond your set limit.
New Release in Category
A newly launched game enters a category you watch and starts gaining traction.
Rank & Keyword Moves
A game you track enters the top charts or shifts position on a keyword you own.
In the Dashboard
One Feed, Connected to Everything You Track
Alerts don't live in a silo. Every event links straight to the game, competitor, or collection it came from, so acting on a signal is one click away.
- ✓ Live Signals Feed — a running stream of every meaningful market event you follow
- ✓ Custom Alert Rules — set the thresholds that matter to your studio and mute the rest
- ✓ Collection-Scoped Alerts — apply rules to a whole watchlist at once
- ✓ One-Click Drill-Down — jump from any alert to full momentum and rank history
- ✓ Competitor Discovery Feed-In — newly discovered rivals can trigger alerts automatically
- ✓ Cross-Store Coverage — signals from Google Play and the App Store in one feed
Real Time
See It While It's Happening
Events surface in the Signals Feed as they occur — not in a weekly digest that's already stale.
Your Rules
Signal, Not Noise
You set the thresholds, so you only get interrupted for events that would actually change a decision.
Two Stores
Google Play & App Store
One feed covers both major storefronts, so cross-platform teams watch their whole market at once.
Use Cases
Who Uses Smart Alerts — and Why
The teams that win in mobile aren't the ones with the most data — they're the ones who act on it first.
Game Studios
Catch a breakout before your competitors do
Studios set breakout alerts on their category so a rising game reaches them while there's still time to study it, respond, or ride the trend — not after it's dominating the charts.
UA & Growth Teams
React to competitor moves before ad costs do
When a competitor accelerates, shared-keyword auction prices follow. An acceleration alert gives growth teams a head start on bidding and creative decisions.
Publishers
Monitor a portfolio without a war room
Publishers scope alerts to each title's collection, so one small team keeps eyes on dozens of categories without manually checking any of them.
Scouts & Investors
Get the deal signal early
Investors and M&A scouts set new-release and breakout alerts across genres to surface fast-rising studios before they're on everyone's radar.
FAQ
Common Questions
What is the difference between the Signals Feed and Smart Alerts?
The Signals Feed is a live, always-on stream of every meaningful event across the games and categories you track. Smart Alerts are the rules you set on top of it — the specific conditions important enough that StoreSignal actively notifies you, rather than waiting for you to scan the feed.
What kinds of alerts can I set up?
Common alerts include a tracked game crossing a breakout threshold, a competitor's 3-day install average or rank velocity jumping past a limit you set, a new release entering a category you watch, and a game moving into the top charts or shifting on a keyword. Rules can be scoped to a single game or an entire collection.
Does it cover both Google Play and the App Store?
Yes. StoreSignal tracks both storefronts, with the deepest coverage on Google Play, and surfaces signals from both in a single feed — so cross-platform teams don't have to watch two tools.
Will I get flooded with notifications?
No — because you set the thresholds. Alerts only fire when your conditions are met, so you control the balance between staying informed and staying focused. The default posture is signal over noise: interruptions are reserved for events that would change a decision.
Related Features
Go Deeper With StoreSignal
Feature
Breakout Detection
The engine behind breakout alerts — spot rising games days before the charts do.
Feature
Momentum Signals
The install velocity data that triggers competitor-acceleration alerts.
Feature
Competitor Discovery
Feed newly discovered rivals straight into your alert rules automatically.
Get Started
Let the market come to you.
Set your rules once and StoreSignal watches Google Play and the App Store around the clock — surfacing breakouts, competitor moves, and new releases the moment they happen. Start free.
Start watching your market today.
Follow your first competitor in under a minute. Free to start.